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Oleg Cassini: A Fashion Icon, an Iconic Image

Even at the height of his career in movie posters, Richard Amsel continued to work on other projects. This included album covers, TV Guide covers, and, in this case, an illustrated advertisement for Oleg Cassini, printed in The New York Times Magazine.


Cassini was a legendary fashion designer, best known for his stylings of Jacqueline Kennedy while she was First Lady of the United States. The "Jackie Look" was to become highly influential and much admired.


Cassini also had a remarkable career in Hollywood, as a costume designer for films starring the likes of actors Veronica Lake, Audrey Hepburn, Shirley Temple, Janet Leigh, Loretta Young, Rita Hayworth, Betty Grable, Joan Crawford, Marilyn Monroe, Natalie Wood, Ursula Andress, Jayne Mansfield, Lana Turner, Sandra Dee, and, in more recent years, Renée Zellweger, Malin Åkerman, Kim Basinger, and Taylor Swift.


Amsel's full-page color ad for Cassini was featured in the March 27, 1983 issue:


Amsel's sketches, showing alternate designs for the ad:













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Website designed and maintained by Adam McDaniel. All featured photographs, reproductions, and scans of Richard Amsel's artwork are presented here via Fair Use Laws, for the purposes of educational insight, historical analysis, and creative criticism, and are not intended to infringe on any copyrights; images came from either the public domain, my own personal research and scans, or were expressly provided to me for inclusion on this site. All original content, including writing and commentary, including the article "The Art & Artistry of Richard Amsel: American Illustrator" © 2008, 2020 by Adam McDaniel. All rights reserved, and registered with the Writers Guild of America. The documentary "AMSEL: ILLUSTRATOR OF THE LOST ART", the book "RICHARD AMSEL", and Amsel's work as featured in this website are through an exclusive agreement with the Richard Amsel estate.

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